MISSION STATEMENT:
The Cornerstone Mixtape delivers the hottest new hip-hop music to industry insiders and those ingrained in the creation of hip-hop culture. In our 11th year, the Cornerstone Mixtape has remained the industry’s number one source of new music, and has garnered numerous awards and unprecedented respect in the hip-hop community. This unique compilation provides a platform to hear new music first while showcasing different DJs each month like DJ Jazzy Jeff, DJ Premier, Green Lantern, DJ Khalid, DJ Drama, and many more.
DISTRIBUTION:
The Cornerstone Mixtape is your brand’s passport to 10,000 key influencers who shape hip-hop culture. We distribute the Mixtape to a continually evolving, proprietary VIP list including these sectors.
MUSIC: Artists, Record Labels, Artist Management/Agents, Producers
BROADCAST: MTV, VH1, MTV2, BET, Fuse, Much Music, ESPN, Regional & Local
RADIO: Morning Shows & DJs, Program Directors, Influential/Specialty DJs
SPORTS: Pro-Athletes, Agents, Managers, Venues & Arenas
FILM: Studios, Production Companies, Producers, Writers & Directors
LIFESTYLE RETAIL: Record Stores, High End Retail, Restaurants & Cafes
FASHION: Designers, Photographers, Creative Directors
PRESS: Publicists, Writers, Editors & Publishers
TECH: Gaming, Music Service, Media
ADDITIONAL: Airlines, Hotels, Premiere Party Bags, Special Events
CALENDAR:
| VOL # | MONTH | AUDIO, ADS & PHOTOS DUE | SHIP DATE |
| 113 | Jan/Feb/March | 1/26 | 3/3 |
| 114 | April | 3/2 | 4/7 |
| 115 | May | 3/30 | 5/5 |
| 116 | June | 4/27 | 6/2 |
| 117 | July | 6/1 | 7/7 |
| 118 | August | 6/29 | 8/4 |
| 119 | September | 7/27 | 9/1 |
| 120 | October | 8/31 | 10/6 |
| 121 | November | 9/28 | 11/3 |
| 122 | December | 10/26 | 12/1 |
PROMOTIONAL OPPORTUNITIES INCLUDE:
- Inside top panel ad (See attached proposal for examples of ad)
- Product integration into front cover (See attached proposal for examples of front cover integration)
- Track on mix
- Inclusion into email blast distributed to 10,000 recipients
- Sponsorship inclusion into Mixtape release event
PAST SPONSORS:
Sprite, Converse, Disney, Levi’s, New Line, Apple iPod, Hennessy, Interscope, Def Jam
CONTACT:
Cornerstone Promotion
71 West 23rd Street, Floor 13
New York, NY 10010
For Sales Inquiries:
Melanie Samarasinghe
212-741-7100 x206
melanie@thefader.com
For Audio Materials and any General Questions:
Drew Friedman & Blaze Wong
212-741-7100 x205
druha@cornerstonepromotion.com,
j@cornerstonepromotion.com
For Ad Materials and any Production Questions:
Maria Mayoralgo
212-741-7100 x275
maria@thefader.com
SPECS:
