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MISSION STATEMENT:
The Cornerstone Mixtape delivers the hottest new hip-hop music to industry insiders and those ingrained in the creation of hip-hop culture. In our 11th year, the Cornerstone Mixtape has remained the industry’s number one source of new music, and has garnered numerous awards and unprecedented respect in the hip-hop community. This unique compilation provides a platform to hear new music first while showcasing different DJs each month like DJ Jazzy Jeff, DJ Premier, Green Lantern, DJ Khalid, DJ Drama, and many more.

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DISTRIBUTION:
The Cornerstone Mixtape is your brand’s passport to 10,000 key influencers who shape hip-hop culture. We distribute the Mixtape to a continually evolving, proprietary VIP list including these sectors.

MUSIC: Artists, Record Labels, Artist Management/Agents, Producers
BROADCAST: MTV, VH1, MTV2, BET, Fuse, Much Music, ESPN, Regional & Local
RADIO: Morning Shows & DJs, Program Directors, Influential/Specialty DJs
SPORTS: Pro-Athletes, Agents, Managers, Venues & Arenas
FILM: Studios, Production Companies, Producers, Writers & Directors
LIFESTYLE RETAIL: Record Stores, High End Retail, Restaurants & Cafes
FASHION: Designers, Photographers, Creative Directors
PRESS: Publicists, Writers, Editors & Publishers
TECH: Gaming, Music Service, Media
ADDITIONAL:  Airlines, Hotels,  Premiere Party Bags, Special Events

CALENDAR:

VOL # MONTH AUDIO, ADS & PHOTOS DUE SHIP DATE
113 Jan/Feb/March 1/26 3/3
114 April 3/2 4/7
115 May 3/30 5/5
116 June 4/27 6/2
117 July 6/1 7/7
118 August 6/29 8/4
119 September 7/27 9/1
120 October 8/31 10/6
121 November 9/28 11/3
122 December 10/26 12/1

PROMOTIONAL OPPORTUNITIES INCLUDE:

  • Inside top panel ad  (See attached proposal for examples of ad)
  • Product integration into front cover (See attached proposal for examples of front cover integration)
  • Track on mix
  • Inclusion into email blast distributed to 10,000 recipients
  • Sponsorship inclusion into Mixtape release event

PAST SPONSORS:
Sprite, Converse, Disney, Levi’s, New Line, Apple iPod, Hennessy, Interscope, Def Jam

CONTACT:
Cornerstone Promotion
71 West 23rd Street, Floor 13
New York, NY 10010

For Sales Inquiries:
Melanie Samarasinghe
212-741-7100 x206
melanie@thefader.com

For Audio Materials and any General Questions:
Drew Friedman & Blaze Wong
212-741-7100 x205
druha@cornerstonepromotion.com,
j@cornerstonepromotion.com

For Ad Materials and any Production Questions:
Maria Mayoralgo
212-741-7100 x275
maria@thefader.com

SPECS:

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