- Editorial Calendar
- Rate Card
- Circulation
- Distribution
- Demographics
- Advertising Partners
- Mechanical Requirements
- Awards
- Press
- Conditions
- Contact
The FADER Magazine Media Kit
Mission Statement
The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground. The FADER is the authority on what’s next.
2010 Editorial Calendar
| ISSUE | COVER DATE | THEME | SPACE | MATERIALS | ON SALE |
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| 66 | FEB/MAR 2010 | Spring Style | 01/08/10 | 01/15/10 | 03/02/10 |
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| 67 | APR/MAY 2010 | ICON | 02/19/10 | 02/26/10 | 04/13/10 |
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| 68 | JUN/JUL 2010 | Summer Music | 04/12/10 | 04/23/10 | 06/15/10 |
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| 69 | AUG/SEP 2010 | Fall Style | 06/14/10 | 06/25/10 | 08/17/10 |
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| 70 | OCT/NOV 2010 | Photography | 08/02/10 | 08/13/10 | 10/05/10 |
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| 71 | DEC/JAN 2010 | NOW | 10/04/10 | 10/15/10 | 12/07/10 |
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2010 Rate Card
| 4 COLOR | 1x | 2x | 4x | 6x | 8x | 10x | 12x | |
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| Full Page | 13,506 | 13,225 | 12,831 | 12,426 | 12,156 | 11,885 | 11,480 | |
| 1/2 Page | 7,089 | 6,947 | 6,734 | 6,523 | 6,381 | 6,239 | 6,026 | |
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| BLACK & WHITE | ||||||||
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| Full Page | 9,860 | 9,662 | 9,365 | 9,071 | 8,873 | 8,676 | 8,380 | |
| 1/2 Page | 5,175 | 5,072 | 4,916 | 4,761 | 4,658 | 4,554 | 4,400 | |
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| COVERS | ||||||||
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| Inside Front | 17,558 | 17,206 | 16,680 | 16,153 | 15,802 | N/A | N/A | |
| Inside Back | 16,884 | 16,546 | 16,039 | 15,533 | 15,195 | N/A | N/A | |
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| The FADER does not offer back cover advertising opportunities. Rates listed above are gross. |
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2010 Circulation
Total Audience: 475,000 Readers per copy: 5 Circulation: 95,000
Newsstand: 75% Subscription: 25%
2010 Distribution Overview
The FADER is distributed by Curtis Distribution through all the major magazine outlets in the U.S. including Barnes & Noble, Borders, Hudson News, Universal News, Amoeba Records, and Virgin Megastore, as well as regional and local newsstands, music stores, clothing stores and other influential lifestyle outlets.
2010 Ratebase: 95,000
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Demographic Overview
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In the past year:
- 3 out of every 5 FADER readers (60%) purchased a mobile phone
- Almost half of all FADER readers (45%) purchased a digital music player
- 1 out of every 3 FADER readers (34%) purchased a laptop computer
- Over 1 out of every 3 FADER readers (36%) spent over $2,000 on any purchases at a store
- Almost all (92%) FADER readers drank/served any alcohol in the past 7 days
Source: 2006 FADER subscriber study conducted by MMR Custom Media Division
Advertising Partners
APPARELAkademiks AUTOMOTIVECadillac |
Scion Subaru Volkswagon FOOD, BEVERAGESBurger King ENTERTAINMENTA&E Network FINANCIALVISA FOOTWEARAdidas |
Havainas K-Swiss Keen Kenneth Cole Nike PF Flyers Puma Reebok Royal Elastics Rockport Timberland Vans GROOMINGAXE MUSICArts & Crafts |
Rykodisc Warner Music Immortal Island/Def Jam Jive Kemado Koch Matador Merge Morisen Ninja Tune Record Collection RCA Rough Trade Rhymesayers Saddle Creek 6 Hole Secretly Canadian Sony Music Stones Throw Sub Pop Thrive Universal Vagrant Vice Virgin VP Records Warp Wind-Up SPIRITS & BEERAbsolut |
Tanqueray Ten
TECHNOLOGYAOL VIDEO GAMES2K ACCESSORIESArnette MISCELLANEOUSA.C.L.U. |
Mechanical Requirements
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MECHANICAL REQUIREMENTS All ads are to be supplied on disk with a color proof. Film is not accepted. CD-R, Macintosh format. Adobe InDesign including all placed /images and fonts. All /images must be 300 dpi or greater resolution, .tiff or .eps format and CMYK. No .jpegs. Placed /images should not exceed 300 max saturation and 92% in the black plate. Color proof required. Recommended color proof format is Fuji Pictro or equivalent. BINDING PROCESS SHIP AD MATERIALS TO Attn: Ad Materials The FADER |
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Awards
| 2009 | Clicker | Best Web Original Music Show – Fader TV [read] |
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| 2009 | Clicker | The Best of Clicker 2009 [read] |
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| 2009 | FOLIO’s FAME Awards | Best Consumer, Entertainment, Single Article Gold Winner: “David Byrne Icon Cover Story” |
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| 2009 | FOLIO’s FAME Awards | Best Overall Design, Consumer Silver Winner, May 2009 |
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| 2009 | Utne Independent Press Awards | Winner: Arts Coverage [read] |
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| 2009 | FOLIO’s FAME Awards | Best Custom Advertiser Event: Silver Award |
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| 2008 | FOLIO Awards: Editorial | Folio’s Gold Eddie Award for Best full Issue (March 2008) of a consumer/entertainment magazine |
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| 2008 | FOLIO Awards: Editorial | Folio’s Gold Eddie Award for Best online column/blog for Schnipper’s Slept On (March 4, 2008) |
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| 2008 | FOLIO Awards: Design | Folio’s Silver Ozzie Award for Best Use of Illustration, “Culture Clash” in July 2007 issue |
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| 2008 | Pearl Award | Best Web Publication in the Digital category: F2 |
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| 2006 | FOLIO Awards: Editorial | Editorial: Gold Eddie Award for Best Consumer Entertainment Magazine |
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| 2005 | Advertising Age | 7th Best Magazine Cover of the Year |
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| 2003 | L Style Report | Top 10 Style Brands |
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| 2003 | FOLIO Magazine | Ozzie Award for Best Black & White Photography |
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| 2002 | New York Press End of Year Awards | Best Urban-Lifestyle Magazine |
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| 2001 | Gear 100 List | The Hottest People and Places on the Planet |
Press
Copy & Contract Conditions
Contact Us
The FADER
71 West 23rd Street, Floor 13
NY, NY 10010
P. 212 741 7100
F. 212 656 1416