The Tripwire Media Kit
MISSION STATEMENT
The Tripwire.com provides an internet-based virtual community for exploring the indie/alternative music scene and the lifestyle surrounding it. On a daily basis, The Tripwire brings its readers news, reviews, MP3s and other exclusive content from the very best developing talent the world over. The Tripwire’s neverending hunt for quality new music has made it a daily destination for the music industry’s top executives, as well as passionate music consumers.
RATES
300×250 – (Top)
728×90 – (Leaderboard)
728×90 – (Footer)
300×250 – (Only on jump pages)
300×100 – (Small Banner)
468×60 – (Newsletter Banner)
EMAIL NEWSLETTER
The Tripwire Daily Newsletter is delivered to 7,500+ of the music industry’s top tastemakers, as well as ahead-of-the-curve music/lifestyle consumers. A daily snapshot of the site itself, the newsletter delivers an at-a-glance look at all content posted on the site in a 24-hour period – news, reviews, features, charts, contests, etc. It’s all just a click away.
PODCAST
The Tripwire Podcast acts as the audio companion to the site itself. Posted weekly, the Tripwire Podcast brings the latest in unsigned, indie, and import music to its subscribers, as well as exclusive in-studio performances and interviews. Compiled by music industry veteran Robert English, one of the most well-respected voices in the “new music” community, the Tripwire Podcast is the place to discover tomorrow’s best music today.
2010 PODCAST DATES
January 15
February 12
March 19
April 16
May 14
June 18
July 16
August 13
September 17
October 15
November 19
December 17
QUOTES
“The Tripwire has become one of my most vital and trustworthy resources for new music information and is an accessible AND essential programming tool utilized daily here at radio Live 105.”
- Aaron Axelsen (Live 105 Music Director, San Francisco)
“The Tripwire is always a great place to see what everyone is listening to these days.”
- Wes Howerton (Barsuk)
“The Tripwire is a great source of industry news and is one of the few daily emails I am happy to see land in my inbox. The editors of the Tripwire also have a knack for finding things that are both credible and compelling ahead of the curve.” – Van Riker (Barsuk)
“I love the Tripwire. I love it so much that I even wrote a show review for the site. The mothership for music nerds.”
- Jason Hall (FAT Wreck Chords)
“GREAT job with the new Tripwire, it’s fantastic!” – Gregg DeMammos (MCT Management)
“I love Tripwire!! And the new design is ace.” – Catonia Whalen (EMI)
“The Tripwire is a regular stopping point on my daily journey. As far as I’m concerned, it’s one of the most reliable and entertaining sources daily insider grit available.” – Mr. Chips (Label Manager)
“It’s funny – I read the site every day and have for a long time, so I’ve been keeping up with things pretty regularly, but I always wait for the email to pop up in my inbox before I take a look and what’s been newly posted. But today, as soon as I sat down at my desk at work, I had two phone calls and a bunch of AIM messages from people going, ‘Hey you’re on the Tripwire!!’ Needless to say, it was a pretty great surprise for all of us this morning. Sincere thanks for showing the love – we truly appreciate the recognition!” – Ryan W (Division Day)
“Thank you so much for the wonderful review. This just about blew my mind when I saw it on The Tripwire HTML mailer. I am forever in your debt for putting the effort in to review our music, especially when we were still an unsigned group. We have gotten so much positive feedback because of The Tripwire, and I only just signed up for my account last week! You’ve got yourself something really cool going on here, and I applaud your hard work.” – Scott Masson (OFFICE)
PARTNERS
MUSIC
Arts & Crafts, Astralwerks, ATO, Beggars Group, Barsuk, Bluhammock Music, Captiol, Columbia, Dangerbird, Downtown, Eenie Meenie, Epitaph, FAT Wreck Chords, Gigantic, Interscope, Kemado, Lookout!, Merge, Minty Fresh, Modular, Nettwerk, New Line, Palm, Paper Bag, Rough Trade, Rykodisc, Saddle Creek, Sub Pop, Thrive, Universal, Vice, Warner Bros., Warp
ENTERTAINMENT
Comedy Central, FADER Films, MTV, Paramount, Ron Delsener Presents, VH1
APPAREL
Ben Sherman, Burton, Dakine, Diesel, Levis, Nike, Penguin, PF Flyers, Reebok
AUTO
Toyota Yaris, Scion
FOOD, BEVERAGES
1800 Tequila, Absolut, Red Stripe, Southern Comfort, Stoli
TECHNOLOGY
Boost Mobile, Zune
ACCESSORIES
Initium Eyewear, Smith Optics, Skull Candy
MISC
(RED), Full Sail, Jelly NYC
MATERIAL REQUIREMENTS
Ads must be under 50K in file size – sponsor to provide ad creative as jpg, gif or flash file and url link.
CONTACT
SEND AD MATERIALS TO:
The Tripwire
Attn: Maria Mayoralgo
212-741-7100 x275
maria@thetripwire.com